The target group of the app is students, and as it is well known, students often live on a budget. So the design behind this app is budget-based. Bright colors and bold fonts, but more importantly I wanted to show the value of the app right away.
So the app start off with providing the user with 3 reasons why this app is beneficial for the user. Students are not known to cook long recipes, so reason nr 1 is that the recipes involved are made within an hour. Reason nr 2 is that the recipes are simple to make, and the last and maybe most important reason for students, the recipes involved are cheap to make.